Frequently asked questions
What is Philips Lighting Partner Marketing Center?
Philips Lighting Partner Marketing is a marketing platform for use by Philips Lighting authorized channel partners, and a benefit of being a valued member of our Digital Partner Program. The Partner Marketing Center allows our authorized partners to find and download marketing materials, use marketing materials organized into campaigns, and execute some types of campaigns directly from the platform.
Where can I access the Philips Lighting Partner Marketing Center?
Authorized partners can access the Philips Lighting Partner Marketing Center at www.partnermarketing.lighting.philips.com and log in to the Center using their login credentials received via initial enrollment.
Initial enrollment is also done via www.partnermarketing.lighting.philips.com. Just press the button “enroll”, provide your details and our Philips Lighting representatives will approve your request, after which credentials will be shared.
I am not a Philips Lightings partner, can I have access to the Philips Lightings Partner Marketing Center?
The Philips Lighting Partner Marketing Center is a benefit of membership in Philips Digital Partner program. Are you an authorized Philips Lighting reseller? Then please enroll via partnermarketing.lighting.philips.com, press ‘enroll’, or reach out to your Philips Lighting account representative.
Does the Philips Lighting Partner Marketing Center offer online help?
Yes, a variety of how-to videos and guides are available. Additionally, the platform provides a key feature called “Walk Me” which provides step-by-step visual instructions to perform key tasks.
How can I determine which campaign would be most appropriate to execute?
The Philips Lighting Partner Marketing Center offers a variety of ways to find useful marketing assets and campaign activities. Visit the library and use the filters to find campaigns suitable for your customer audience.
What does it mean when a campaign is “customizable?”
Partners have the ability to customize Philips Lighting Partner Marketing Center campaigns to better reflect their brand and message by choosing images available in the platform library, changing colors, adding their logo and value proposition to the campaign demand generation assets, as well as performing other changes to make the campaigns or assets more suitable to their customers.
Campaigns
What are the benefits of executing a campaign through the Philips Lighting Partner Marketing Center versus using my email system?
The Philips Lighting Partner Marketing Center brings a high level of integration through every step of campaign creation, execution, and results tracking. With this robust platform, partners eliminate the need for executing activities within different systems and spending time extracting and aggregating results.
Is there a cost to access or create/execute campaigns on the Philips Lighting Partner Marketing Center?
Philips Lighting Partner Marketing Center is a benefit of membership in the Digital Partner Program. There is no cost to partners for using the marketing assets and campaigns available in the platform.
What type of assets are available as part of a marketing campaign?
Assets offered include email templates, banner ads, sales presentations, product brief posters, advertisements, and more? Is there retail point of sale merchandising assets, product briefs, sales presentations, and more. New assets and campaigns are added on a quarterly basis to reflect the most current Philips Lighting marketing messaging and themes. Are there assets that you need but cannot be found yet? Let us know at partnermarketing@philips.com
